FROM THE FIELD
Crayola Creativity Week
Crayola recently held its highly successful Creativity Week. It engaged 3.5 million children and 195,000 teachers in 77 countries.
In talking about Creativity Week, Crayola Director of Education, Cheri Sterman, said, “At Crayola Education we strive to give children, educators, and parents resources and inspiration to help them create and learn, opening their imaginations so they can pursue their dreams. Within Crayola Creativity Week, we collaborated with many organizations and creative spokespersons to inspire kids around the world, including NASA, Penguin Random House, HarperCollins Publishers, Sony Pictures Home Entertainment, KIDZ BOP, GoNoodle, Khan Academy Kids, National Art Education Association, American Association of School Librarians, World Reader, Code.org, and the YMCA. Getting the word out about the power of creativity to help kids learn was a major objective of the celebration. Crayola is thrilled that the public tuned in to this message, with 615 million media impressions!”
Celebrity presenters included astronaut Ricky Arnold, who started his career as a middle school science educator and told kids how he needed creative thinking to be both a teacher and an astronaut, and Today Show meteorologist Dylan Dreyer, who talked about how creativity has been the guiding force in all her career decisions.
Visit the Creativity Week website for a wealth of teacher and parent resources. These include videos, read alongs, Thinking Sheets, creative challenges, and more.
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